Silbermann Media Group

Deployments.

Campaigns documented in the language of execution — what ran, where, and at what scale.

01 Home Entertainment · National Launch

The Breadwinner

National Audio Launch Campaign

Sony Pictures Home Entertainment

A two-week national audio campaign supporting the home entertainment release of Nate Bargatze's family comedy The Breadwinner for Sony Pictures Home Entertainment. Campaign built around the film's core audience — family, parent, and comedy-film viewers with a dad skew — refined through theatrical exit data and concentrated in the Midwest and South, where the release over-indexed.

A six-market terrestrial radio buy across Cumulus Media stations carried the daypart frequency, each station producing its own :30 spot tuned to local news-talk and country formats. Two :60 host-read placements on Family Trips with the Meyers Brothers delivered the film in Seth and Josh Meyers' own voice, running in first position across launch week and week two. A national Spotify audio layer with companion display extended reach into on-demand listening.

Strategy · Broadcast Radio · Podcast · Streaming Audio · Recap Reporting

The Breadwinner theatrical poster, starring Nate Bargatze
Ask E. Jean theatrical poster, a documentary by Ivy Meeropol
02 Theatrical · Documentary Film

Ask E. Jean

Washington, D.C. Theatrical Launch

Abramorama

A one-week theatrical launch for Ivy Meeropol's documentary at the Angelika Pop-Up at Union Market, opening July 24. Campaign built around Washington, D.C.'s news-consuming, public-radio, politically-attuned audience — the audience most likely to seek out this story on opening weekend and drive week-one theatrical performance.

WTOP news/talk radio carried the drive-time spot rotation across opening week, paired with two DMV Daily newsletter placements reaching the station's political-professional readership. WAMU 88.5 delivered public-radio underwriting messages, live stream pre-roll, and a dedicated email to 65,000 subscribers seeded ahead of opening — sustaining awareness through the one-week theatrical engagement.

Strategy · Broadcast Radio · Public Radio Underwriting · Newsletter · Recap Reporting

Catbird × Japanese Breakfast Limited Edition Collection campaign creative featuring Michelle Zauner
03 Retail · Cultural Collaboration

Catbird × Japanese Breakfast

NYC Wild Posting Campaign

Catbird

A five-week wild posting program across Manhattan and Brooklyn timed to the launch of the Catbird × Japanese Breakfast Limited Edition Collection. 30 locations weekly across 13 neighborhoods, refreshed each week over the March 16 – April 19 run, totaling 150 placements documented across the full flight.

Coverage concentrated in downtown fashion corridors and music-adjacent neighborhoods aligned with the collaboration's cultural moment — Michelle Zauner's music audience and Catbird's fashion customer overlapped in the same neighborhoods, and placement density mapped to where both live and shop. Weekly refresh sustained visibility through the full window, with installation documentation captured across all placements.

Strategy · Production · Recap Reporting

04 Retail · Bi-Coastal Activation

Catbird — Summer Sale 2026

NYC + LA Wild Posting Campaign

Catbird

A two-week bi-coastal wild posting program supporting Catbird's annual Summer Sale across New York City and Los Angeles, running July 20 through August 2. Coordinated coverage across both markets, with 60 large-format placements each week — 30 per market — spanning the shopping corridors and cultural spines of downtown Manhattan, Brooklyn, and central LA.

Two market-specific creatives shared a single visual identity, with localized store addresses driving in-market traffic to Catbird's NYC and LA retail locations. Weekly refresh brought the campaign to 120 placements across the full flight, with day-by-day documentation of every location across both markets and both weeks.

Strategy · Production · Recap Reporting

Catbird Summer Sale 2026 campaign creative featuring stacked gold jewelry and NYC store locations
Monument theatrical key art featuring Joe Mazzello and Jon Voight
05 Theatrical · Independent Film

Monument

Washington, D.C. Theatrical Launch

Bad Hat Harry Productions

From the director of Bohemian Rhapsody, The Usual Suspects, and X-Men. A four-week paid media campaign engineered to open Monument in the DC metro and hold screens through the run. Built on a digital and streaming foundation — CTV, YouTube, paid social, programmatic display, and search retargeting — with audience targeting layered against the film's policy, news, and arthouse audience in the DMA.

Broadcast radio (NPR, WTOP, WMAL) and political trade (Politico) carried the daypart frequency and reached the policy audience directly. Out-of-home — transit, LIVEBOARDs, and street-level media — anchored the campaign physically in the markets feeding the booked theaters, generating the offline signal that fed the digital retarget pool through the opening weekend and into theatrical sustainment.

Strategy · CTV · Paid Social · YouTube · Display · Streaming Audio · Podcast · Broadcast Radio · Political Trade · OOH · Recap Reporting

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