Campaigns documented in the language of execution — what ran, where, and at what scale.
NYC Wild Posting Campaign
30-location wild posting campaign across Manhattan and Brooklyn timed to the Catbird × Japanese Breakfast collaboration launch.
Built sustained neighborhood visibility around retail corridors, downtown fashion density, and music adjacency over a five-week run.
Strategy · Production · Recap Reporting
NYC Wild Posting Campaign
50-location wild posting program across Manhattan and Brooklyn supporting Catbird's Mother's Day retail window.
Weekly installation documentation across all placements, with neighborhood density mapped to retail and gift-buying corridors.
Strategy · Production · Recap Reporting
Washington, D.C. Theatrical Launch
From the director of Bohemian Rhapsody, The Usual Suspects, and X-Men. A four-week paid media campaign engineered to open Monument in the DC metro and hold screens through the run. Built on a digital and streaming foundation — CTV, YouTube, paid social, programmatic display, and search retargeting — with audience targeting layered against the film's policy, news, and arthouse audience in the DMA.
Broadcast radio (NPR, WTOP, WMAL) and political trade (Politico) carried the daypart frequency and reached the policy audience directly. Out-of-home — transit, LIVEBOARDs, and street-level media — anchored the campaign physically in the markets feeding the booked theaters, generating the offline signal that fed the digital retarget pool through the opening weekend and into theatrical sustainment.
Strategy · CTV · Paid Social · YouTube · Display · Streaming Audio · Podcast · Broadcast Radio · Political Trade · OOH
