Silbermann Media Group is an independent media firm designing and executing national campaigns across film, television, publishing, retail, and emerging culture.

Founded by Kevin Plessner, SMG operates as a direct senior-level partner—combining campaign architecture, disciplined investment, and hands-on execution across out-of-home, audio, and digital media.

More than two decades of campaign leadership inform a practical understanding of how audiences move through culture—and how media must align with timing, context, and commercial goals.

Operating Model

Independent by design.

Senior-led by default.

Structured for precision, efficiency, and accountability.

Every engagement is directed at the strategic level, ensuring clarity of thinking, disciplined execution, and measurable performance from planning through completion.

Leadership

Kevin Plessner — Founder & Principal

Kevin is a media strategist and operator with over twenty years of experience leading national campaigns across studios, publishers, and cultural brands. His work spans theatrical launches, home-entertainment releases, retail initiatives, and strategic partnerships.

Silbermann Media Group was founded to provide a more direct model for strategic media—senior oversight, streamlined decision-making, and accountable execution without layered agency structure.